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Website-Tracking - etrackerThis website uses etracker technology (www.etracker.com) to collect data on visitor behavior. The data is collected anonymously for use in marketing and optimization. The data collected by the etracker technology will not be used to determine the personal identity of a website visitor, and will not be compiled with personal data relating to the person referred to by the pseudonym, unless agreed to separately by the person concerned. The collection and storage of data may be revoked at any time with respect to future services.
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Cookies used for customer advertising purposesWe use this type of cookies to gather information about the use of this website by our customers that explicitly consented to participation in the Osram email campaigns. These customers receive a unique sales force ID, which is stored in a cookie when customers visit our website. It enables us to keep track of their activities within the website, determine their shopping preferences and learn more about their interests. Therefore, we can offer such customers more relevant content and product recommendations according to their specific desires, which significantly reduces their search costs, reinforces purchase decisions and increases the overall utility of this webpage. These cookies register what type of reference was used to reach out this website. e.g. an email campaign, which content was viewed as well as other activity details, e.g. downloads. You can find a table containing a list of the cookies we might use on our websites at: https://www.osram.com/cb/services/cookie-policy/cookie-table/index.jsp.
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